Speak and Listen to your consumers !
More and more businesses are getting on social networking platforms, especially Twitter. I’ve come across many (in fact, way too many) company accounts that are either pretty much inactive or can be classified as ‘spammers’. Sure, 140 characters is good enough for business advertisements, quick and cost-effective. What’s more ? It’s free ! But doing it the wrong way can actually backfire your plans and destroy all potential relationships you may gain.
From personal experiences, I think it is important for business to bear in mind a few tips before starting to reach out to your crowd on social networking sites, IMHO :
1) Know your audience, listen to their needs !
Recently there was this email spam from a certain property agency that pissed most tweeples off. As for me, I think it’s quite silly to email me (of all people!) who have yet to pay off my university debt to check out the new apartments in town. Seriously, do some research and know who are your target audience ! Obviously I don’t need a condo yet?!
I think it’s a good and important thing that companies are starting to ‘listen’ online to their consumer’s needs too ! I tweeted about looking for a short term rental apartment in Hong Kong just yesterday and I got a reply from @Ascott_Ltd recommending their serviced residences. Perfect example of listening to what your customers need and responding to what they are looking for, without sounding too pushy.
2) Don’t just be yet-another-brand, be personal !
It’s no longer about how ‘BIG’ your brand is but consumers need to be ‘entertained’. It’s nice to know there are ‘real people’ behind the online presence too. We like to see behind-the-scenes after a movie is out, so same goes for brands online. We’re not talking to bots afterall !
I personally like @standingsushi even thought I have yet to try their food. Mainly because I read about them on their blog and I really liked how they bring their concept across. And when I mentioned to my bestie that I want to visit @standingsushi someday, I immediately received a personal message to welcome my future visit. It certainly makes me want to go down and check it out personally (real soon!).
3) It’s about profit BUT more about relationship !
Be a ‘friend’ rather than an annoying salesman. You need to build a relationship based on trust, sincerity and constant interaction. Sure, not everyone can buy your products all the time but hey, no harm retweeting or spreading the message to others who can possibly do so if I like you. Don’t just follow everyone and expects to be followed back instantly. It’s not about the numbers either.
I like @thegardenslug alot as you can see from my tweets if you’ve been following. I started off not knowing what they have to offer but I don’t feel that their main objectives of being online is to force people to visit them but instead, to build a relationship with their customers. That’s definitely a (Popsicle) brownie point for me and when I visited them, I knew it won’t be the last time I’m going over because The Garden Slug won my heart with their friendliness and awesome food.
4) Don’t act like a naggy old fart. Stop repeating the same messages!
This is spamming. Quality over quantity. 987123415623 tweets about the same product isn’t going to get you sales. We get your message but we may not like it. In fact, count yourself lucky if you still have 1 follower at the end of the day.
5) Reach out – help – contribute !
Sometimes it’s not just about your brand. No one really cares about you on twitter since it’s such a huge community unless you reach out to them individually. Introduce yourself at the right time – don’t be too money-minded aka not too eager to sell your product/services. Promote others or retweet their messages is a good way to start, it’s not just about you afterall. It’s all about the charm and making people genuinely interested in you. Share interesting relevant links or include pictures or videos in your messages. People will follow you if they enjoy reading your tweets.
6) Customer is always number 1. (not entirely true but that’s the saying)
(Almost) Real-time customer service is probably the best thing that one can get from social networking sites. I like how @Starhubcares try to answer to everyone’s enquries and drop direct messages to assist you when you are getting pissed holding on to the phone for half an hour listening to that awful waiting tone. Sometimes it just takes a tiny effort to pacify your angsty customers and we like it when you are willing to listen to our feedback and improve. It’s a 2 way communication afterall.
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Of course I’m no expert and I may be wrong but at least that’s how I feel as a consumer. Any good case studies or examples that you can think of ? Or any other tips you can think of to share ? Open to discussion =)
Movie Buzz : The Imaginarium Of Doctor Parnassus
Let’s put it this way, Terry Gilliam isn’t the most coherent story-teller and is the kind of director whom you either love or hate. The Imaginarium of Doctor Parnassus is either utter rubbish or rather epic for movie-goers. Unlike the boyfriend, I’ll choose the latter. Almost like how things just don’t make sense at first but evolves into a somewhat fantastic, abstract, and amazing imagery. I feel that the film was rather ‘Hitchcockian’ as well and quite similar to how he directed 12 Monkeys. (Which is not a compliment IMHO)
So the story follows Doctor Parnassus (Christopher Plummer) and his traveling theater troupe, which includes Anton (Andrew Garfield), Percy (Verne Troyer) and his daughter Valentina (Lily Cole) as they try to show people the enlightenment within life – through a mirror which brings u to the imaginarium that’s some sort of dreamland where your wildest fantasy are realized. Mr. Nick (Tom Waits) aka the Devil, on the other hand, allows people to get quick gratification they desire. So at a certain point the person in the imaginarium will be given a choice of easy temptation or harder road to enlightenment.
Obviously if you choose the former, your soul will end up with the Satan, while the latter will return and be happy. I will not spoil the rest of the story but Tony (Heath Ledger) was rescued by the troupe and the story progresses from there.
While most people won’t embrace the fantastical,the scenes inside the imaginarium were pretty awesome with the (hand-drawn?) CGI. I thought the usage of CGI environments were pretty well-blended into the story. However,the way how Tony as a character morphing into Johnny Depp/Jude Law/Colin Farrell was just too convoluted and forced. Perhaps Ledger’s death affected the ‘original presentation’ but it felt really incomplete. On a side note, I’m not sure if it’s just me or the dialogues were rather muffled. Perhaps it’s post-production but it was a struggle to understand the actors at times.
There were just way too much set-up to absorb and it was like the movie will never get going ! Just like how your naggy old dad is telling you a story and keeps on interrupting himself with random things, that’s how the movie started. The plot just won’t start rolling and it took me awhile to understand (I won’t even dare to say fully understood) the movie. I’m quite sure the impatient movie-goers would have walked out of the theatre before the story actually start flowing. (You should see how the grumpy boyfriend was frowning at the end of the movie.HAHA!)
I was quite disturbed when I see Doctor Parnassus romancing his daughter, Valentina, or rather her mother who was played by the same actress. It was almost like incestuous ! But Lily Cole is really gorgeous in a special way. Percy”s one-liners cracked me up during the film but overall, I didn’t think any characters actually stood out but great acting nonetheless. I don’t think I’m bias to say that Johnny Depp was brilliant even though it was just a short appearance. In fact, it was only at that point where I understood the story better ! Sadly Ledger didn’t get to act in those imaginarium scenes, would be fantastic to see a quirky side of him.
To keep it short and simple – Watch it if you’re a Ledger’s fan, it’s his last performance afterall. Watch it if you’re Johnny Depp fan. Watch it if you like bizzare stuff. Watch it if you’re a deep thinker (especially if like me, you can relate it to the bible/religion etc). Watch it if you like detailed settings and wardrobe. Watch it if you’re patient enough to stay through the movie. Else don’t bother. Not the usual Hollywood film that movie-goers would enjoy ! I’ll give it a 3.5/5 personally !
source : flixster
