Marketing Stunt | ingridmak.net

#sgtweetup- All Twisted Up ?

May 15th, 2009 | 10 Comments | Posted in Events, IMO

I had an interview earlier on this afternoon and my interviewer was asking where I’m heading to after the interview.

I told him about #sgtweetup, like how it is supposedly the first/official meet-up for Singapore Twitters. He chuckled and mentioned that he went for the “official” one last week (which one ? That’s one !?!) but anyways, I have to agree with him that there are just way too many people claiming that their event is the “first”/”official”/”exclusive” – which is the real thing ? And does it really matter ?

I personally don’t really give a damn about it, I’m here for the content/meeting more (new/old) friends - not so much about being “in the scene” or “active” in the community. Let’s just say I’m more of a passive user of the social media platforms. (HAHA)

Back to the topic – I was half expecting a bunch of geeky people, whipping out their gadgets and twittering away while being in the same room (Sorry, anything related to technology is just being stereotyped as “geeks”/”nerds” with no life ! HAHA) To my surprise, Geek Terminal was filled with people – mostly high on alcohol and laughing away in small cliques, nothing like what I’ve imagined. We were actually following #sgtweetup while on the way there and the word “models” popped out from nowhere. So what is the relationship between “models” and a sg twitter event ?

sgtweetup

Apparently, the “hidden agenda” behind this event (not very hidden afterall) was to introduce the girls from supermodelme.tv ! Since we were late, the main “show” was already over and people were just mingling around while the models had to break into the small cliques in order to introduce themselves, giving away their “name cards” which has their Twitter ID and the show’s Facebook group+website address on it. I mean, I’m fine with checking out the show+girls and I’m quite sure the guys in the room were not complaining either. But is there a need to keep this as a “surprise” ? It certainly was not a pleasant one for most of the attendees, as you can see from the -ve feedback on twitter.

To keep things short and simple, here’s my own opinions about the event :

1) It is #sgtweetup, right ? I was expecting more than just a “hi-bye-here are the models” session. Where’s the social media/Twitter element ! But yea, it sure did create a buzz on Twitter.

2) They are models for a reason – they don’t tweet. You don’t go up to a person at #sgtweetup and asked if they are on twitter or not *roll eyes*. And I noticed they do not approach the girls first – but the guys instead ! Way to go, very clever and *duh* ! (HAHA, I’m NOT acting jealous here)

3) It was a “neither here nor there” event. I am ok if it’s like a “sponsored” event by supermodelme.tv and the models are introduced as part of the marketing campaign but it was not stated ? In the end it felt like a nightout with random people with bad alcohol breath, happy hours after work huh ? I won’t mind if it is like how plurk outings are being organized – purely chill-out sessions.

4) Kudos to the organizers who planned this – but it could have been (much) better ? Not easy to plan an event I must say, but next time – clearer agenda needed please. Felt alil “cheated” in a way as a participant.

I really pity the girls who are being bombarded with negative feedback because of this “surprise” twist to the event – they are definitely the innocent victims here. BUT I don’t think I’ll follow them because this is just part of the marketing stunt for the show and to be honest, I’m not exactly blown away by this tactic/the girls.

Sure, it was a “successful” event because of the attendance but I’m not impressed (by the quality and motive).

P.S : Happy to put some faces to the names I’ve been following/followed ! If you were there tonight…”Hi,I’m @iammyy on twitter/plurk aka Ingrid”