Browsing articles tagged with " marketing"
Oct 31, 2010

World’s Coolest Intern…Perhaps ?

I know, the original deadline was 15th October. It took me this long to figure what I wanted to blog about, I’ve seen professional-looking videos, amazingly written resume-like posts, visually pleasing entries…let’s just say, the competition is tough, not just within the social media circle !  Suddenly, the mainstream media was talking all about this internship – even the aunties in the market heard of this ‘S$30,000′ internship. I was really cracking my head to come up with something that would made me stand out among the applicants and yet not too ‘superficial’ or ‘extravagant’…so till the last day (which is today) – I decided to just blog like how I’d normally do – being myself is always the best choice!

No one person is perfect – it is important for employers to find out the strengths that’s required for a position and find someone who is ‘world class’ in these areas despite certain weakness in the less important domains. I may not be the best (knowing there are many out there who might be better than me academically or with pages long resume..hur) but I do think I’m up for this challenge and it will not be just a job but self-discovering learning experience for me (like how my other internships have been).

Just earlier this year, I was thinking of my future career path and looking for new learning experience and this opportunity came along! Not only is the job scope attractive (Events+Social Media = What more can I ask for!) and a brand new industry (Working in a bank is like the ultimate dream for most SMU students but reality check : No non-finance/business student will apply for a banking job with a <50% success rate) AND perfect timing since I’m graduating next April !

Instead of pleading or hard-selling myself like many others (since you can pretty much figure out from my blog/facebook/tweets/social media platforms/getting to know me better when we do meet..lol), I will just share my views on #WorldCoolestIntern. Needless to say this is an amplifying marketing tactic and it has certainly maximize conversations in social ecospheres. Not only there’s a product tie-in (the iPhone app ‘Breeze‘ ), the excitement of this competition was buzz worthy (be it negative or positive) and increased traffic, not only in terms of this campaign alone I’m sure. In HR perspective, I think by searching for someone in the blogosophere allowed the team to see one’s personality and passion as well – it’s not always about popularity (though of course it still plays a part, aka traffic). Honestly six months is not enough to accomplish anything concrete but that being said, the intern will definitely learn from the guidance he/she would receive.

On a side note that is unrelated to my application, I think Social Media is a wonderful platform and the next big thing for HR executives to pay attention to. Look at DIGG‘s case and you’ll understand why.  Such a warm ‘buzzy’ feeling I get reading those tweets to help those in need ! =)

Cutting the long story short, 5 reasons why I think I deserve a chance to be with the Breeze Team :

I.AM.MYY and IAM….

1. Serious Fun : Always a balance between having fun and being serious at work

2. Leader-Follower : I love being in a team but I am self-driven to achieve my goals

3. Conventionally Quirky : I believe in rules but there’ll always be twists in life to make things more exciting

4. Illogically logical : There’s no such thing as impossible – we humans make illogical decisions and claim we’re logical anyways!

5. ‘Barney Stinson’ : Ordinarily AWESOME…and challenge accepted ! *Ok, I admit I’m a TV junkie too*

Can’t end the post without featuring a song…and secretly wishing the team will start singing Fefe Dobson’s ‘I Want you’

Now let me say it again,I want you…I’m gonna gonna make you mine!

so “just see what we could be“… and fingers crossed ? Wink

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May 15, 2009

#sgtweetup- All Twisted Up ?

I had an interview earlier on this afternoon and my interviewer was asking where I’m heading to after the interview.

I told him about #sgtweetup, like how it is supposedly the first/official  meet-up for Singapore Twitters. He chuckled and mentioned that he went for the “official” one last week (which one ? That’s one !?!) but anyways, I have to agree with him that there are just way too many people claiming that their event is the “first”/”official”/”exclusive”  – which is the real thing ? And does it really matter ?

I personally don’t really give a damn about it, I’m here for the content/meeting more (new/old) friends -  not so much about being “in the scene” or “active” in the community. Let’s just say I’m more of a passive user of the social media platforms. (HAHA)

Back to the topic – I was half expecting a bunch of geeky people, whipping out their gadgets and twittering away while being in the same room (Sorry, anything related to technology is just being stereotyped as “geeks”/”nerds” with no life ! HAHA) To my surprise,  Geek Terminal was filled with people – mostly high on alcohol and laughing away in small cliques, nothing like what I’ve imagined. We were actually following #sgtweetup while on the way there and the word “models” popped out from nowhere.  So what is the relationship between “models” and a sg twitter event ?

sgtweetup

Apparently, the “hidden agenda” behind this event (not very hidden afterall) was to introduce the girls from supermodelme.tv !  Since we were late, the main “show” was already over and people were just mingling around while the models had to break into the small cliques in order to introduce themselves, giving away their “name cards” which has their Twitter ID and the show’s Facebook group+website address on it.  I mean, I’m fine with checking out the show+girls and I’m quite sure the guys in the room were not complaining either. But is there a need to keep this as a “surprise” ? It certainly was not a pleasant one for most of the attendees, as you can see from the -ve feedback on twitter.

To keep things short and simple, here’s my own opinions about the event :

1) It is #sgtweetup, right ? I was expecting more than just a “hi-bye-here are the models” session. Where’s the social media/Twitter element ! But yea, it sure did create a buzz on Twitter.

2) They are models for a reason – they don’t tweet. You don’t go up to a person at #sgtweetup and asked if they are on twitter or not *roll eyes*. And I noticed they do not approach the girls first – but the guys instead ! Way to go,  very clever and *duh* ! (HAHA, I’m NOT acting jealous here)

3) It was a “neither here nor there” event. I am ok if it’s like a “sponsored” event by supermodelme.tv and the models are introduced as part of the marketing campaign but it was not stated ? In the end it felt like a nightout with random people with bad alcohol breath, happy hours after work huh ? I won’t mind if it is like how plurk outings are being organized – purely chill-out sessions.

4) Kudos to the organizers who planned this – but it could have been (much) better ? Not easy to plan an event I must say, but next time – clearer agenda needed please. Felt alil “cheated” in a way as a participant.

I really pity the girls who are being bombarded with negative feedback because of this “surprise” twist to the event – they are definitely the innocent victims here. BUT I don’t think I’ll follow them because this is just part of the marketing stunt for the show and to be honest, I’m not exactly blown away by this tactic/the girls.

Sure, it was a “successful” event because of the attendance but I’m not impressed (by the quality and motive).

P.S : Happy to put some faces to the names I’ve been following/followed ! If you were there tonight…”Hi,I’m @iammyy on twitter/plurk aka Ingrid” Smile

Links :

Daryl – Singapore’s “First Ever” Tweetup (#sgtweetup) : Shill Or Social ?

(and he added in why the “surprise” may not be a “surprise” like what @sgbrands tried to explain to me after reading my entry)

Claudia with some event pictures  and Ian with his views on the event too !

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