Tagged with social media

[Event] HP ‘AMP’ a gift this Christmas + 40th Anniversary Party

A couple of weeks back, I was thrilled to be invited to HP Singapore’s 40th Anniversary and Christmas party at House. It’s always fun to meet the friends I met via social media platforms and parties are always fun ain’t they? Loads of Christmas decor and cute HP cupcakes (I had one and it turned my tongue blue…haha) around the display booths that’s filled with HP Goodies…currently typing on the laptop that’s featured that night too!

Loved the whole Christmas theme and decorations, really felt like Christmas came early this year ! The Muttons were there to hype things up and I had fun being sabotaged to play ‘stage game’ aka ‘Don’t forget the lyrics’ or more like ‘Complete the song with your own lyrics’ judging how ‘well’ we did.

HP Singapore asked the bloggers this question : “How would you ‘AMP’ a gift this Christmas?” (You can check out other bloggers’ stories on the HP Facebook FanPage)

Many people tend to forget the true meaning behind Christmas – it’s not a time for shopping or getting expensive gifts. Personally, Christmas to me is usually spending time with my loved ones and a time for self-reflection. 2010 has not be exactly a cheerful year with all the natural disasters happening and you wake up to bad news on TV half the time. Many people out there lost their homes and families, or fighting against illnesses as we speak.

I made it a point this year to contribute back to the society in my own little ways – teaching children, being an listening ear to troubled souls and lastly, making my first blood donation after those many years of trying to meet the weight requirement (lol). For my birthday wish this year, I asked others to donate blood as a gift for me. I have received pictures and promises that they’d do it as soon as they can (You can only donate blood every 12 weeks). I have finally passed that 12 weeks mark, so I’ll be going for my donation run soon !

So for Christmas this year, I’d like everyone to join in and celebrate the spirit of giving by donating blood ! If you’re wondering “Why is she forever asking people to donate blood ah?” Here’s why :

1) Blood is needed during bone marrow transplants for leukaemia patients, for thalasemia patients needing regular blood transfusions and during surgeries etc – simply put, it’s never enough.

2) A single blood donation, when separated into its components, can help at least three different patients. – You’re not saving only 1 life but 3.

3) Blood can be stored for only a limited time before use. – Therefore, a regular blood supply is important.

Blood is probably the most precious gift one can possibly give to another person, it’s like the gift of life. At no cost and low/no pain (Really, it doesn’t hurt at all. Guys, don’t be a wimp.), what’s stopping you from doing so ?  So here’s my ‘challenge’ for you guys this Christmas – give this part of you to someone else and make their Christmas a joyful one !

As for those who can’t donate blood due to certain reasons, a monetary donation to Singapore Red Cross will be helpful too! I wish Singapore Red Cross would do a collaboration like what American Red Cross did last year ! Specially branded The Vampire Diaries materials for donors  as well as themed refreshment stands and footage from the show playing TV monitors while you’re donating blood. How awesome is that ! (DAMON SALVATORE!! *fan girl mode*)

P.S : I’ll be donating blood at the blood bank next Sunday (19th Dec, probably 1pm) with my friends, if you’re interested…do drop me a message !

To motivate more people with the love of giving, HP Singapore has generously rolled out a  How would you AMP a gift for someone else?” Facebook Activity! (click on the link for more information) There will be E-Coupon code each week to spread the Christmas cheer! Ideas for your Christmas gifts that’s kind to your wallets perhaps? =)

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World’s Coolest Intern…Perhaps ?

I know, the original deadline was 15th October. It took me this long to figure what I wanted to blog about, I’ve seen professional-looking videos, amazingly written resume-like posts, visually pleasing entries…let’s just say, the competition is tough, not just within the social media circle !  Suddenly, the mainstream media was talking all about this internship – even the aunties in the market heard of this ‘S$30,000′ internship. I was really cracking my head to come up with something that would made me stand out among the applicants and yet not too ‘superficial’ or ‘extravagant’…so till the last day (which is today) – I decided to just blog like how I’d normally do – being myself is always the best choice!

No one person is perfect – it is important for employers to find out the strengths that’s required for a position and find someone who is ‘world class’ in these areas despite certain weakness in the less important domains. I may not be the best (knowing there are many out there who might be better than me academically or with pages long resume..hur) but I do think I’m up for this challenge and it will not be just a job but self-discovering learning experience for me (like how my other internships have been).

Just earlier this year, I was thinking of my future career path and looking for new learning experience and this opportunity came along! Not only is the job scope attractive (Events+Social Media = What more can I ask for!) and a brand new industry (Working in a bank is like the ultimate dream for most SMU students but reality check : No non-finance/business student will apply for a banking job with a <50% success rate) AND perfect timing since I’m graduating next April !

Instead of pleading or hard-selling myself like many others (since you can pretty much figure out from my blog/facebook/tweets/social media platforms/getting to know me better when we do meet..lol), I will just share my views on #WorldCoolestIntern. Needless to say this is an amplifying marketing tactic and it has certainly maximize conversations in social ecospheres. Not only there’s a product tie-in (the iPhone app ‘Breeze‘ ), the excitement of this competition was buzz worthy (be it negative or positive) and increased traffic, not only in terms of this campaign alone I’m sure. In HR perspective, I think by searching for someone in the blogosophere allowed the team to see one’s personality and passion as well – it’s not always about popularity (though of course it still plays a part, aka traffic). Honestly six months is not enough to accomplish anything concrete but that being said, the intern will definitely learn from the guidance he/she would receive.

On a side note that is unrelated to my application, I think Social Media is a wonderful platform and the next big thing for HR executives to pay attention to. Look at DIGG‘s case and you’ll understand why.  Such a warm ‘buzzy’ feeling I get reading those tweets to help those in need ! =)

Cutting the long story short, 5 reasons why I think I deserve a chance to be with the Breeze Team :

I.AM.MYY and IAM….

1. Serious Fun : Always a balance between having fun and being serious at work

2. Leader-Follower : I love being in a team but I am self-driven to achieve my goals

3. Conventionally Quirky : I believe in rules but there’ll always be twists in life to make things more exciting

4. Illogically logical : There’s no such thing as impossible – we humans make illogical decisions and claim we’re logical anyways!

5. ‘Barney Stinson’ : Ordinarily AWESOME…and challenge accepted ! *Ok, I admit I’m a TV junkie too*

Can’t end the post without featuring a song…and secretly wishing the team will start singing Fefe Dobson’s ‘I Want you’

Now let me say it again,I want you…I’m gonna gonna make you mine!

so “just see what we could be“… and fingers crossed ? Wink

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Speak and Listen to your consumers !

More and more businesses are getting on social networking platforms, especially Twitter. I’ve come across many (in fact, way too many) company accounts that are either pretty much inactive or can be classified as ‘spammers’. Sure, 140 characters is good enough for business advertisements, quick and cost-effective. What’s more ? It’s free ! But doing it the wrong way can actually backfire your plans and destroy all potential relationships you may gain.

From personal experiences, I think it is important for business to bear in mind a few tips before starting to reach out to your crowd on social networking sites, IMHO :

1) Know your audience, listen to their needs !

Recently there was this email spam from a certain property agency that pissed most tweeples off. As for me, I think it’s quite silly to email me (of all people!) who have yet to pay off my university debt to check out the new apartments in town. Seriously, do some research and  know who are your target audience ! Obviously I don’t need a condo yet?!

ascott

I think it’s a good and important thing that companies are starting to ‘listen’ online to their consumer’s needs too ! I tweeted about looking for a short term rental apartment in Hong Kong just yesterday and I got a reply from @Ascott_Ltd recommending their serviced residences. Perfect example of listening to what your customers need and responding to what they are looking for, without sounding too pushy.

2) Don’t just be yet-another-brand, be personal !

It’s no longer about how ‘BIG’ your brand is but consumers need to be ‘entertained’. It’s nice to know there are ‘real people’ behind the online presence too. We like to see behind-the-scenes after a movie is out, so same goes for brands online. We’re not talking to bots afterall !

standingsushiI personally like @standingsushi even thought I have yet to try their food. Mainly because I read about them on their blog and I really liked how they bring their concept across. And when I mentioned to my bestie that I want to visit @standingsushi someday, I immediately received a personal message to welcome my future visit. It certainly makes me want to go down and check it out personally (real soon!).

3) It’s about profit BUT more about relationship !

Be a ‘friend’ rather than an annoying salesman. You need to build a relationship based on trust, sincerity and constant interaction. Sure, not everyone can buy your products all the time but hey, no harm retweeting or spreading the message to others who can possibly do so if I like you. Don’t just follow everyone and expects to be followed back instantly. It’s not about the numbers either.

I like @thegardenslug alot as you can see from my tweets if you’ve been following. I started off not knowing what they have to offer but I don’t feel that their main objectives of being online is to force people to visit them but  instead, to build a relationship with their customers. That’s definitely a (Popsicle) brownie point for me and when I visited them, I knew it won’t be the last time I’m going over because The Garden Slug won my heart with their friendliness and awesome food.

4) Don’t act like a naggy old fart. Stop repeating the same messages!

This is spamming. Quality over quantity. 987123415623 tweets about the same product isn’t going to get you sales. We get your message but we may not like it. In fact, count yourself lucky if you still have 1 follower at the end of the day.

5) Reach out – help – contribute !

Sometimes it’s not just about your brand. No one really cares about you on twitter since it’s such a huge community unless you reach out to them individually. Introduce yourself at the right time – don’t be too money-minded aka not too eager to sell your product/services. Promote others or retweet their messages is a good way to start, it’s not just about you afterall. It’s all about the charm and making people genuinely interested in you. Share interesting relevant links or include pictures or videos in your messages. People will follow you if they enjoy reading your tweets.

6) Customer is always number 1. (not entirely true but that’s the saying)

(Almost) Real-time customer service is probably the best thing that one can get from social networking sites. I like how @Starhubcares try to answer to everyone’s enquries and drop direct messages to assist you when you are getting pissed holding on to the phone for half an hour listening to that awful waiting tone. Sometimes it just takes a tiny effort to pacify your angsty customers and we like it when you are willing to listen to our feedback and improve. It’s a 2 way communication afterall.

Of course I’m no expert and I may be wrong but at least that’s how I feel as a consumer. Any good case studies or examples that you can think of ? Or any other tips you can think of to share ? Open to discussion =)

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I tweet.I blog.I tell my story.

Social network being a very potent force in communication, I think the only way to continue being anoymous is not to get involved in the first place. With all the various platforms, it was certainly overwhelming when I first started. However, being on these social media platforms really allowed me to engage in (almost) real-time learning opportunities and a chance for networking. Not a single bit of regret !

There are times when my parents would ask who on earth will read my blog or follow my tweets. I asked myself the same questions and came to a conclusion. In this sea of information, people (including myself when it comes to choosing who to follow) are looking for 3 main things within the content :

Entertainment

People likes to be entertained – be it youtube videos, music, comics, funny sites that can help to keep their days easier to get by. I certainly hope and prefers to fall under this category, to be a provider of entertainment value. That probably explains why I really enjoy looking for my AOTW features and sharing them with the rest of the world. Getting positive feedback and exchanging words with the various (wonderful) artists really kept me going.

Information and Opinions

I love to follow people who can provide me with great articles that feed me with facts and trivia. I think I’m quite an information junkie, I like having data and interesting insight to keep my mind active. Twitter/Plurk, in specific, is like a social community which allows users to interact and seek for assistance when you need to do some problem-solving. It is much quicker to sift through responses and source for what you exactly need. For example, I tweet and ask my followers to recommend a dining place instead of searching all over google for various reviews. Not forgetting, that’s how I usually get my latest soccer match updates via twitter too ! (Go #MUFC!)

Personal Touch

I have read in a couple of articles that recommended online presence should be professional aka ‘no-nonsense’. I beg to differ, I think my online presence should also give people a sense that they actually know me. It is all the ‘insignificant things’ that defines me to how others view me as. Maybe it is not important to anyone whether ‘I really love Glee’ and thinks ‘Johnny Depp is the most gorgeous man on earth’ or ‘prefers my steak to be medium rare’ – But I think being myself is what draws people to listen or draws them to my ‘social circle’ because they either can identify with you or like you for being you !

At the end of the day, with each virtual update, I am sharing my life story with someone else – almost like an 140 character autobiography each time. Therfore, I take it like a step in developing a relationship or a connection with my readers/followers.  Hopefully to widen my social circle with like-minded people who shares my interest or opens up the door to other exciting opportunities in the future.

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Embracing Government 2.0 ?

You have to agree that Singapore is one of the few countries that is actually evolving in its own progressive strategies, slow to adopt the technologies but you see the transition here and there. One noticeable change is how the government has been leveraging web and mobile tools to engage and interact on personal level social media platforms with its citizens.

I was reading the Chinese newspaper (yes, CHINESE) and came across an article which was talking about Aljunied GRC’s iPhone app called “iLink@Aljunied GRC” and I thought it was quite interesting to see this additional channel apart from the usual “Meet the People” sessions that happen every month (I think) at the GRC of your neighbourhoods.

So basically residents of Aljunied can use their iPhones to send pictures and feedback via this app to the Town Council. Simple as that ! For example, broken chair at your void deck or bulky garbage that are blocking the walkway. The article mentioned that it was almost an instant reply and action taken from the Town Council, sounds better than having the need to call and forced to listen to weird music tones while waiting for the almost-nonexistence operator. Great for allowing residents to have a say in their own environment and encourages community involvement. But will it end up becoming the next ‘Stomp’ (ie uploading of making-out pictures and all sorts of nonsense etc) ?

So my question is (or rather, questions are) – How do you filter out the ‘noise’ or the ‘off-topics’ from the meaningful things that the government should hear from the public ? How do you engage the public without addressing to their issues inappropriately or simply being accountable ? How do you know when the government or even the public is ready for such ‘grassroots democracy’ ?

I think in a way, Gov 2.0 certainly make things alil more transparent or even turn it into a crowd-sourced scrutiny. However, I believe that this is just a starting point. Citizens need to be mature enough to understand the various constraints of a governing body while the government must be ready to handle both +/- impact of being on such platforms. Having the public participating only signifies a driving force for the organizing engine to take action. However, we as citizens are not just voices but ‘lending hands’ to provide information and constructive comments. Who knows, maybe election voting in the future will be just a tap on your iPhones too. At the end of the day, there’s no way we can measure the success of leveraging on these platforms …can we ? Will be interesting to hear from the social media ‘experts’ or ‘social scientists’ =)

So what does Gov 2.0 means to you ? And how far do you think it’ll go ?

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Ever Yours,with Love.

myyfrequency2It’s a Saturday afternoon in December of 2008. With a Toffeenut Latte at RafflesCity Starbucks, I was waiting for the boyfriend aka ‘Daryl the Shitfu’ anxiously after long months of him being just a 2D figure on my screen. Months of chatting online till wee hours (since he was in Canada for exchange) and never-ending emails, finally we met up to have our Toffeenut Latte ‘real date’ and xmas presents exchange. Rather awkward to see him again after so long but glad I agreed to meet him instead of waiting for the school term to start ! (What a difference it might have been!)

And the story continues when we evolved into this ‘complicated’ status on Facebook (social media dependents..lol) which eventually became this not-so-complicated relationship of ours. Of course, Love is never perfect- we both shared our emotional ups and downs in the relationship from the start. Somehow, it’s the seemingly bad and counter-emotions that enable us to appreciate the positive emotions or happy times together.

There are moments when we could possibly be the most insensitive prick to eachother’s feelings which resulted in even more communication breakdowns or disagreements. To make matters worse, we’re both just as hot tempered and stubborn to listen or give in when we were arguing. I’m glad we are learning to listen and understand, respond to the other person as who he/she really is, having more patience with eachother now. Not easy to state all the changes he/I have made over these 12 months – Something new for the both of us but I guess it’s a good thing because if  you don’t love and care for someone – you wouldn’t bother to change ?myyfrequency

Not to get all mushy, but we definitely put in alot of love and effort into this ‘long yet short’ one year. Despite our differences, I think we’ve grown alot from this relationship and learnt to appreciate each other more each day. Things may be awkward at times because we don’t know how to handle the situations, but I believe as long as there’s love – we can overcome these obstacles =)

Looking forward to each and every coming anniversaries together, with trust and the love we bear each other, I hope it will be sufficient to make them blessed…Thank you for loving me =)

Love is a magical thing, it just happens – and I may have met my awkward ‘perfect’ match Wink

Happy our Anniversary to all ! Hur.

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Stayin’ Alive : Grooveshark Attack !

The boyfriend told me about Grooveshark some days ago and I was hesitating about signing up for “another social networking site” but no regrets at all ! In fact, I would have stabbed myself (just kidding) for not checking Grooveshark out !

Yet another internet radio site but one of the main draws of Grooveshark is the breadth of their library, which covers almost everything from indies to your usual A-songs. Unlike blip.fm which certainly has its flaws on streaming, you can stream songs from the web interface easily and so far I have yet to come across any broken links. It’s like having an iTunes online, free of charge !

It is evident that the Grooveshark team spent a lot of time creating an interface that users would find intuitive even though new users will probably take awhile to figure it out. I love how sleek the design looks and the 3-col layout is easy to navigate. It is even easier to conduct search in Grooveshark as compared to other internet radio sites. Just type in the name of a song in the interface and you’re provided with a small url that you can paste into any of your favourite social media services, like twitter and facebook. You can do a user search to add your friends and share your playlists too ! I like the fact that I can create several playlist to suits my mood, that’s probably something that blip.fm doesn’t offer.

I have been using Grooveshark almost a week now, and I am loving it ! Grooveshark proves to be a formidable player with its user-friendly interface and much lesser downtime/broken links. Its library and social media-friendly elements are probably the key factor why I’d switch from blip.fm to them. If you can’t tell, Grooveshark has already totally win my heart ! It’s keeping me alive at work everyday without fail.

you can add me @iammyy to check out my playlist (will be adding more)

P.S : The boyfriend just told me that Grooveshark is facing lawsuit from EMI, I hope they will survive it and continue their service. C’mon record labels, *this* is the new way to promote your music and artistes…learn to embrace technology and live with it already !

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#sgtweetup- All Twisted Up ?

I had an interview earlier on this afternoon and my interviewer was asking where I’m heading to after the interview.

I told him about #sgtweetup, like how it is supposedly the first/official  meet-up for Singapore Twitters. He chuckled and mentioned that he went for the “official” one last week (which one ? That’s one !?!) but anyways, I have to agree with him that there are just way too many people claiming that their event is the “first”/”official”/”exclusive”  – which is the real thing ? And does it really matter ?

I personally don’t really give a damn about it, I’m here for the content/meeting more (new/old) friends -  not so much about being “in the scene” or “active” in the community. Let’s just say I’m more of a passive user of the social media platforms. (HAHA)

Back to the topic – I was half expecting a bunch of geeky people, whipping out their gadgets and twittering away while being in the same room (Sorry, anything related to technology is just being stereotyped as “geeks”/”nerds” with no life ! HAHA) To my surprise,  Geek Terminal was filled with people – mostly high on alcohol and laughing away in small cliques, nothing like what I’ve imagined. We were actually following #sgtweetup while on the way there and the word “models” popped out from nowhere.  So what is the relationship between “models” and a sg twitter event ?

sgtweetup

Apparently, the “hidden agenda” behind this event (not very hidden afterall) was to introduce the girls from supermodelme.tv !  Since we were late, the main “show” was already over and people were just mingling around while the models had to break into the small cliques in order to introduce themselves, giving away their “name cards” which has their Twitter ID and the show’s Facebook group+website address on it.  I mean, I’m fine with checking out the show+girls and I’m quite sure the guys in the room were not complaining either. But is there a need to keep this as a “surprise” ? It certainly was not a pleasant one for most of the attendees, as you can see from the -ve feedback on twitter.

To keep things short and simple, here’s my own opinions about the event :

1) It is #sgtweetup, right ? I was expecting more than just a “hi-bye-here are the models” session. Where’s the social media/Twitter element ! But yea, it sure did create a buzz on Twitter.

2) They are models for a reason – they don’t tweet. You don’t go up to a person at #sgtweetup and asked if they are on twitter or not *roll eyes*. And I noticed they do not approach the girls first – but the guys instead ! Way to go,  very clever and *duh* ! (HAHA, I’m NOT acting jealous here)

3) It was a “neither here nor there” event. I am ok if it’s like a “sponsored” event by supermodelme.tv and the models are introduced as part of the marketing campaign but it was not stated ? In the end it felt like a nightout with random people with bad alcohol breath, happy hours after work huh ? I won’t mind if it is like how plurk outings are being organized – purely chill-out sessions.

4) Kudos to the organizers who planned this – but it could have been (much) better ? Not easy to plan an event I must say, but next time – clearer agenda needed please. Felt alil “cheated” in a way as a participant.

I really pity the girls who are being bombarded with negative feedback because of this “surprise” twist to the event – they are definitely the innocent victims here. BUT I don’t think I’ll follow them because this is just part of the marketing stunt for the show and to be honest, I’m not exactly blown away by this tactic/the girls.

Sure, it was a “successful” event because of the attendance but I’m not impressed (by the quality and motive).

P.S : Happy to put some faces to the names I’ve been following/followed ! If you were there tonight…”Hi,I’m @iammyy on twitter/plurk aka Ingrid” Smile

Links :

Daryl – Singapore’s “First Ever” Tweetup (#sgtweetup) : Shill Or Social ?

(and he added in why the “surprise” may not be a “surprise” like what @sgbrands tried to explain to me after reading my entry)

Claudia with some event pictures  and Ian with his views on the event too !

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Thinking Aloud : Gen Y

So after the post on how I believe Design should affect real social changes, I believe that blogging should too.

Although I’m still relatively a “fresh blogger” (and definitely not the most interesting one around), I see blogging as a platform to give voices to those who don’t have any but dying to be heard. Blogging (or writing) is a form to release, a way to make us feel better.  But if technology (I’m thinking of social media here) allows, with the resources – why can’t we create real changes and raise awareness ? It’s time for us to get involved. Female Fighter

gens

The question is “Do we care enough?”.  Gen Y have always been labeled as too”self-absorbed” or plain “whiny” or the “Gen-WE/Gen-Me“.  I guess to a certain extent it’s true, what we blog about is ourselves,our lives, our everyday happenings etc. I (sadly) probably belong to the same category. We sometimes forget that blogging is really more than just ourselves alone. People from the various generation may have valuable perspectives but they are usually different from THE generation itself. Ghost  For instance, I’m pretty sure the analysis of Gen Y-ers (interesting factsheet on Gen Y) may not be entirely true/inaccurate.  So why not let others understand us better via real action instead of just whining about how others view us as ? It may be difficult for us to define ourselves when we’re on the inside but the least we can do is  educate,discuss,share ideas, and create changes. I believe that if you write well enough, people do listen.

So to end things off, here’s a bunch of Gen Y-ers who produced a podcast “GennY” (pronounced as Jenny) from the Singaporean Gen Y’s point of view. Music Note

I do believe that it just takes alil effort to make ourselves heard (and known, instead of misconceptions of us), so yays to the team behind this. Looking forward to the next podcast (not being biased here),  personally I think  it’ll be interesting to discuss more on workplace relationships and (maybe) family topics. Laugh

Maybe I should start a dseign project on something too. (Haha) Laugh

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